Root: Organic, Vegan Make-up You Can Actually Afford

I was not paid by Root to promote their business or products. If you choose to use my link to make a purchase, you get a discount and I get “Pretty Points” which, when accumulated, translate into credit to spend on the website. You are welcome to not use my link. This blog post is not to make money or credit, but to share a company whose products have made my life better.

Here’s the link if you don’t feel like reading my stories or hearing me talk about the products I love and what makes the company so awesome:

The time has come

for me to share my favorite find since beginning my journey of mindfulness. A few months ago, I was fed up with my make-up products. I wanted an all-natural beauty routine, but was struggling to find a make-up brand that was safe for my skin, better for the environment, made by a responsible company, AND would not cost me as much as our mortgage. (Seriously, the make-up industry is making a killing right now.)

Enter Root.

I think I stumbled upon their website as I trudged through yet another blog post about all-natural make-up products everyone should try. As I browsed their website and looked more into the company itself, I was intrigued. I read reviews and FAQ’s and ingredient lists, and I had to try it. Let’s talk about how I fell in love and why I know you’ll love them too.

Root has this fabulous thing they do where you can order three different colors of their Pearl Powder Mineral Foundation and receive sample sizes for FREE. You just pay $5 for shipping; and when you are ready to purchase a full-sized foundation, they send you a coupon code for $5 off that purchase! These sample sizes are adorable, first of all. But more importantly, they actually give you enough to cover your whole face. . . more than once! I was able to use ONE sample size for at least three full days of face coverage.

The Pearl Powder Mineral Foundation comes in forty-seven different shades and colors so you can find the one that perfectly matches your skin. Can’t narrow down which three you want to try? That’s fine. Send them a picture of your skin in natural lighting and they’ll give you recommendations! (I wear C2, in case you were wondering, but could probably do N1 as well.)

image from no copyright infringement intended.

With every purchase you make from the website, you also get a free sample of a completely different product! I’ve gotten sample sizes of eyeshadows and blush. It is fun to get random products that I may have never tried otherwise! You also have the option to “subscribe” instead of a one-time purchase, like if you know you go through mascara like nobody’s business.

Their mascara comes in either black or brown. It smells delicious, and looks beautiful and natural when worn. Eye shadows come in either loose powder or pressed pans. (You can build your own Z Palette with their pressed pans!) There are also three different shades of their pressed brow pan, and over thirty shades of blush and bronze. Their liquid eyeliner is beautiful and lasts forever. They do not have a pencil eyeliner right now, which is a bummer for me since I don’t prefer the liquid eyeliner; but this may be changing someday! They are open to new suggestions! (I’ll come back to this later.)

When I ran out of the face moisturizer I was using, I jumped at the chance to try some Root skin products. I purchased sample sizes of their Fresh Lavender Moisturizer and Fresh Lavender Toner to see how I liked them and what they did to my face. Y’ALL. I felt like I was at a spa the first time I used them. They smell SO good and leave my face feeling fresh at night! I had also never used toner before but now I’m obsessed. I can’t believe the make-up it removes from my skin even after I’ve used coconut oil and face wash. Toner is one of those things that you may not necessarily need but may find it beneficial!

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image from no copyright infringement intended.

Story time! Last weekend I got sick. Like, really sick for twenty-four hours. I didn’t do my nightly routine at all for two nights except use a bit of coconut oil to take off my eye makeup the first night. The day after this, I started to break out. Nothing crazy, but definitely noticeable. That night I did my normal routine, and I could not BELIEVE how much makeup came off when I used the toner! So much more than my normal nightly amount. My skin started clearing up the next day.

The products I have used (and loved, evidently) are the Pearl Powder Mineral Foundation in C2, 100% Lash Natural & Organic Mascara in black, Natural Brow Powder Pan in Ash Brown, 100% Line Liquid Eyeliner, Mineral Blush in Sadie, Eyeshadow (Loose) in Centsible, Fresh Lavender Toner, and Fresh Lavender Moisturizer, as well as samples of Loose Eyeshadow in Mojito, Loose Eyeshadow in Tart, and Mineral Blush in Joyful. That last sample was not my favorite but only because it was a color that just didn’t look great on me.

There are still many products and colors I haven’t tried yet, but I am excited to use more Root products as I need them. There are men’s products, lip balms, essential oils, make-up brushes, gift sets, make-up remover, shaving cream, body wash, perfume, dry shampoo–and you can get sample sizes of almost everything!

So let’s talk about the company.

Root launched in 2013 after starting as a hobby in the founder’s kitchen. All products are vegan, gluten-free, sulfate-free, paraben-free, and cruelty-free, and contain no artificial fragrances, artificial dyes, or synthetic flavors. The ingredients are non-toxic and ethically sourced. Root donates 5% of all profits to a handful of specifically selected charities. You can read more about the company itself here.

image from no copyright infringment intended.

But what does Root do for YOU? Well, besides providing incredible, all-natural, high-quality make-up products, there is a private Facebook community that you can become a part of after you buy your first Root products! In the group, we ask questions, give tips, offer suggestions for new products, and are given access to some exclusive offers. Did I mention the FOUNDER of the company is active in the group as well? She is friendly and accessible.

I mentioned Pretty Points at the beginning of the blog post so let’s talk about those. Pretty Points are obtained in a variety of ways including the purchases you make (so many points per dollar spent), “Liking” their Facebook page or following their other social media accounts, and letting people use your personal link to make purchases. Those points translate into credit to be spent on their website! Very simple, and you don’t have to worry about it if you don’t want to. It’s just a nice perk.

Root is also interested in woman of all shapes, sizes, ages, and skin tones. They recently completed their Spring 2019 model search, which was filled by people like me: regular people who love Root. I’m not sure when the next model search will start, but they want a variety of “normal” people as their models! You can read more about that here.

Do you get it?

I found it. Now you’ve found it. There is actually a make-up company out there that is run by real people, making real, non-toxic products for real people. The team at Root is focused on providing the best customer service (which they do–sometimes I get my order faster than an Amazon Prime order), and the best, highest quality, most affordable make-up products. It took me months to find Root, but it was worth it.

And now you know! You don’t have to spend outrageous amounts of money on name-brand products with ridiculous claims. You can change your make-up routine to fit your clean lifestyle and your budget.

Try it. Here’s a link for 10% off your first purchase. You won’t regret making the switch to all-natural products. They are beautiful, good for your skin, better for the environment, and now you have a phenomenal company to help you make the transition.

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